Reports are easier to hand off. Publishing a report mints a public link that anyone can open, and that link now renders a clean preview card when it is dropped into Slack, LinkedIn, or a message, with each brand's logo and the headline result.
What changed
- Public share links carry an Open Graph preview image, so the link looks like a finished report instead of a bare URL.
- Comparison results can be emailed as the full multi-competitor breakdown, not a two-brand summary, with logos, winner sentiment, and average position included.
- Shared previews show every competitor in the comparison, so nothing important is cropped out.
Why it matters
A report only lands if the person you send it to actually opens it. A link that previews well gets clicked, and an email that contains the real numbers saves a round trip. For client work, that is the difference between a report being read and a report being ignored.
For more on putting results in front of clients, read don't explain AEO, show them.