What is AEO (Answer Engine Optimization)?

AEO is the practice of optimizing your brand's presence in AI-powered answer engines like ChatGPT, Claude, Perplexity, and Google AI Overview. Unlike traditional SEO which focuses on search engine rankings, AEO focuses on how AI systems talk about, recommend, and represent your brand when users ask questions.

How is AEO different from SEO?

SEO optimizes for search engine rankings and click-through rates. AEO optimizes for AI visibility and sentiment. With AEO, you're not competing for a link on page one—you're competing to be mentioned, recommended, or cited when AI answers a user's question. Both are important, but AEO addresses a new channel that's growing rapidly.

Which AI platforms does AEO Copilot track?

AEO Copilot tracks your brand's visibility across ChatGPT (OpenAI), Claude (Anthropic), Perplexity, and Google AI Overview. These are the four major AI platforms where users ask questions and expect recommendations.

How often is the data refreshed?

You can refresh data manually at any time with a single click. Automated scheduling is available on paid plans — weekly, bi-monthly, or monthly depending on your plan. Each run re-queries all your prompts across the selected AI platforms and updates your dashboard with fresh results.

Can I track competitors?

Yes. When you set up a brand in AEO Copilot, you can add up to 10 competitors. The platform then tracks how often competitors are mentioned alongside your brand in AI responses — giving you a clear picture of your relative visibility.

Do I need technical skills to use AEO Copilot?

No. AEO Copilot is designed for freelancers and small agencies — not engineers. You enter your brand name, competitors, and topics. The platform handles all API calls, analysis, and reporting. Most users are set up and running their first audit within 10 minutes.

Is there a free plan?

Yes — you can start for free with no credit card required. The free plan includes one brand, ChatGPT tracking, and manual refreshes. Paid plans unlock multi-brand management, all four AI platforms, automated scheduling, team collaboration, and PDF reporting.

Can I invite my team or clients?

Yes. Team collaboration is built into AEO Copilot. You can invite teammates or clients by email and assign roles (owner, editor, viewer). This makes it easy to collaborate on brand strategy, share results, and keep everyone aligned on AI visibility performance.

How to connect AEO Copilot with Claude

Name: AEO Copilot
Author: Sofian Bettayeb

2026-03-31 · Sofian Bettayeb

AEO Copilot now connects directly to Claude via MCP. Ask your AI assistant about your brand's visibility, spot gaps, and get recommendations without leaving the conversation.

Most AI visibility tools give you a dashboard. You log in, check the numbers, log out. Fine for reporting. Less useful when you want to do something about what you find.

Connecting AEO Copilot to Claude changes that. Instead of opening a dashboard, you ask a question: which prompts mention my competitors but not me? What's my visibility trend this month? What should I fix first? Claude pulls the data and answers directly.

This is how to connect them.

The API

Five endpoints, all GET requests, all returning JSON.

Authentication is a Bearer token. Every request needs this header:

Getting your API key

Go to Settings > API Keys and generate a key. It starts with aeo_. Keys don't expire, but you can revoke them at any time.

A basic request

Grab the brand id from the response and use it with the other endpoints.

Filtering results

The /results endpoint takes optional query parameters:

from and to take ISO dates. limit defaults to 100, max 500. topicId filters to a single topic.

The MCP server

MCP is the protocol that lets AI assistants connect to external tools. The AEO Copilot MCP server wraps the API so you can ask Claude about your brand's visibility data without leaving the conversation.

The server is open source: github.com/sofianbettayeb/aeo-copilot-mcp

Install in Claude Code

Install in Claude Desktop

Edit claude_desktop_config.json:

macOS: ~/Library/Application Support/Claude/claude_desktop_config.json
Windows: %APPDATA%\Claude\claude_desktop_config.json

Restart Claude Desktop after saving.

What it looks like in practice

Once connected, you talk to Claude like you would any conversation:

"What's my brand's AI visibility score?"
"Which prompts mention my competitors but not me?"
"Show me my visibility trend for the last 30 days"
"What should I fix to improve my AI visibility?"
"How does my brand compare to [competitor] in AI-generated answers?"

Claude calls the API and translates the response into plain language. You can follow up, filter by date, drill into a specific topic. It works the way you'd expect a conversation to work.

What's coming

The API is v1 and the schema is stable. Write endpoints are next: creating topics, triggering prompt runs, and pushing results into external tools.

If you build something on top of it, or hit something that doesn't work as expected, open an issue on GitHub: github.com/sofianbettayeb/aeo-copilot-mcp.

Get your API key →